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Asset Plan, a leading company in the Chilean market, bets on Colombia to develop the multifamily model.

MTS Consulting + Management, a leading real estate management company in Latin America, announces its alliance with Asset Plan, a Chilean company specializing in residential or multifamily rentals. The partnership involves the professionalized management of residential buildings for full occupancy, providing additional services to enhance the tenant experience.

Asset Plan enters the Colombian market to contribute its expertise and develop this business model. The concept is well-established in Chile and Mexico, with thousands of units in operation. In the case of Colombia, it is an emerging trend with a significant opportunity for exploration.

To illustrate, according to the market study results from MTS Consulting + Management, three out of the four Latin American cities with the highest percentage of rented population are located in Colombia: Bogotá, with 40.4%; Medellín, 37.5%; and Cali, with 36.5%, surpassing other cities.

“This alliance is in line with the growth projection of the housing sector in Colombia. For this reason, we will incorporate the multifamily model into our portfolio to work collaboratively with various market players such as investment funds and real estate project developers. It is time to contribute to the country’s economic recovery, generate new business, and create more employment,” stated Andrea Cáceres, Commercial and LATAM Expansion Director of MTS Consulting + Management.

This agreement will integrate the 20 years of comprehensive property management experience from MTS Consulting + Management and the 10 years of Asset Plan as a residential rental operator in Chile and Peru.

Multifamily or residential rental: a rising trend

This model involves the professionalized management of residential buildings leased in their entirety. Additionally, it has the possibility to provide additional services that enhance the tenant experience in the property, such as home repairs, commerce, assistance services, gym facilities, among others.

This service encompasses everything from the structuring, financial advice, and construction advisory for projects destined for this model to property management, including pricing, advice, and commercial strategy for placement, along with support in operations.

As a complement, it offers several advantages over other housing rental models, such as property stability, contracts, and having a single owner who can be a real estate investor or an investment fund. This facilitates decision-making and provides greater knowledge of the tenants’ profiles to deliver better service.

“We see a significant challenge and opportunity in Colombia, compared to other countries in the region, as many Colombians show a preference for rental housing. For this reason, we are working together with MTS Consulting + Management, a valuable ally due to its trajectory, experience in asset operation, and leadership in the real estate sector in the country,” stated Matías Chomali, Investment Manager at Asset Plan.

Currently, MTS Consulting + Management is already advising some developers and investment funds on three key aspects: financial, commercial, and project development analysis.

With this multifamily format, there is a goal to gain widespread acceptance and good market penetration in Colombia, given the characteristics of the population, and to replicate this format in other cities such as Miami and Panama.

MTS Consulting + Management

 

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